Spotlight On: popchips

Don’t worry, readers: Red Said has not become a food blog. (And if it did, odds are I’d only feature chocolate.) No, I’m writing about popchips because they’re winning over ears as well as tastebuds. Besides taking over Treasure Island (and sending me along, thanks guys!), they’ve now launched a contest to send a band to the SPIN stage at SXSW. I’m obviously biased–San Francisco’s The Bruises are in the running, and I’d love to see them beat the picks from LA and Seattle. Voting ends tonight at 11:59 pm, so get over to their Facebook and vote vote vote. Here are the deets:

– free downloads are available at
– voting exclusively on
– all music can be streamed. to download tracks, fans must “like” popchips
– each download is counted as a “vote”
– each facebook account can only vote for an individual song once
– each facebook account can vote for as many songs as they like
– during phase 2, each facebook account can only vote for an individual video once every 24 hours
– open to us residents 18 or older
– bands must be a member of reverbnation

More information is also available here, and you can watch all the bands’ Pop Up Videos (Bruises’ is above) on Youtube.

Here’s a snippet of my Treasure Island review, which was posted on The 405. popchips hooked me up with VIP tickets, and I am enormously grateful–it turned out to be an awesome festival experience.

‘If Outside Lands is the monolith of Bay Area festivals, Treasure Island is the cozy cottage next door. Located on the eponymous piece of land between San Francisco and Oakland, the two-day event feels intimate—a word I never thought I’d use to describe an outdoor festival. I owe my presence at the festival to popchips, a brand that clearly understands the San Francisco festival crowd: the slogan on their stand read ‘Never baked. But perfect if you are.’ Indeed, popchips.

But in all seriousness (and at the risk of sounding like I sold my soul to a chip company), there’s something appropriate about popchips being part of the Treasure Island experience. This event was all about excellent curation: it didn’t have a generic roster of big names, for either its artists or vendors. It’s not a Walkers (or Lays, for my fellow Americans) kind of gig. The whole festival felt hand-picked, carefully chosen to fit the Bay Area and its throngs of discerning hipst—I mean, music-lovers. And it certainly didn’t disappoint; Treasure Island was just quality, from beginning to end.’

Read more: Day One

Day One featured Shabazz Palaces, Yacht, Battles, Flying Lotus, Cut Copy, Dizzee Rascal, and more.

Read more: Day Two

Day Two featured St. Vincent, the Antlers, the Head and the Heart, Beach House, Death Cab for Cutie, Explosions in the Sky, and a badass ferris wheel.

all that and a bag race of chips.


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